About 4000rpm
4000rpm has offices in London although we spend a lot of our time around the country working with clients.
We started in 2002; since then we've enjoyed working with people from hundreds of organisations from the private, public and third sectors. We've helped them work better and are proud of what we've achieved.
The business is led by Kevin Sefton and Darren Edels, and we have a wide group of highly qualified and friendly associates who work with us on individual projects.
Read more about our approach.
Kevin Sefton
Kevin is a chartered accountant and tax advisor.
He left practice to set up his first business with three colleagues in 1998. Bringing together technology and finance, Y-creds was Europe's first payment system for under-18s to shop securely online without a credit card. The business was sold in 2000 to an online partner of the Royal Mail.
After two years working with the new owner, Kevin set up 4000rpm to help the Department for Education investigate options for payment systems - a natural crossover into the world of education.
Since then his work has extended across the education sector, focusing on structure, financing and workforce. Work outside the education arena has included running large programmes helping ambitious businesses get the most of technology, and helping a third sector organisation to develop a strategy that reflected the commercial realities of their environment.
Alongside project direction and delivery, he is also experienced at facilitating meetings and has developed programmes based on Open Space Technology, which Wikipedia describes as 'an approach focused on a specific and important purpose or task but beginning without any formal agenda, beyond the overall purpose or theme'.
Darren Edels
Darren set up and launched his first e-business, an online bookstore specialising in textbooks for students, shortly after graduating with a degree in International Finance and Capital Market Studies. Darren steered the company to be an early adopter of the Amazon Marketplace programme and under his leadership the business enjoyed significant growth with orders averaging 1,000 per day and turnover exceeding £1.5m.
Nearly six years later, Darren capitalised on the “marketplace structures” knowledge he had acquired and launched his next venture, a Web 2.0 company enabling users to customise T-shirts by adding their own designs. Advanced print on-demand technology allowed for items to be produced as one-off’s and delivered quickly. The site also offered an online space for user-generated designs to be exhibited and purchased by others.
In early 2009 Darren joined 4000rpm.
Please also meet our outstanding team in Scotland.